About Hedge GTM

Real-world experience. Focused execution.

Founder-led advisory that connects direct sales, partnerships, and the operating discipline to build a productive ecosystem.

Leadership

Built on experience. Proven across global markets.

Hedge GTM engagements are founder-led, with additional experienced advisors engaged when specific expertise or capacity is required.

SW
Scott WhitlockFounder, Hedge GTM

With more than 25 years of enterprise software sales, channels and alliances leadership, Scott has built and scaled partnership ecosystems at WebEx, Cisco, BlueJeans, Ephesoft and Optro.

His experience spans international markets including the United Kingdom, Germany, Japan, the Nordics, the Middle East and Australia, with expertise across resale, distribution, marketplaces, Global Systems Integrators and Big Four advisory relationships.

This breadth of direct sales and partnership leadership informs Hedge GTM's practical approach to building commercially productive ecosystems.

Real-world experience. Global perspective. Focused execution.

Enterprise technology experience
  • WebEx
  • Cisco
  • BlueJeans
  • Ephesoft
  • Optro
International experience
  • United Kingdom
  • Germany
  • Japan
  • Nordics
  • Middle East
  • Australia
Partnership & ecosystem experience
  • Resale
  • Distribution
  • Marketplaces
  • GSIs
  • Big Four advisory
$1BIn Partner-Attached
Deals
25+Global Markets
Entered
25+Years of SaaS and
GTM Experience
Commercial Ecosystem ExperienceResale, GSI, Advisory,
Distribution, Marketplaces

Let’s build what’s next

Ready to make partnerships your growth multiplier?

Let’s start a conversation about what’s possible.

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